马来西亚第一届首席品牌官CBO毕业典礼暨马来西亚品牌论坛于2023年4月4日，成功在华总大厦圆满举行。本次活动由国际品质促进会IAQ主办，马来西亚品牌协会BAM为战略伙伴。除了见证全亚洲第一批拥有 Professional Diploma in Branding Strategy and Management (DBSM) 文凭及IAQ Certified CBO 的首席品牌官诞生；马来西亚品牌论坛，也成为全亚洲首个集合品牌商业组织与品牌学术组织，共同打造的马来西亚品牌论坛。
The inaugural Chief Brand Officer (CBO) Graduation Ceremony and Malaysia Branding Forum were successfully held on April 4, 2023 at The Federation of Chinese Associations Malaysia (Huazong). The event was organized by the International Association for the Advancement of Quality (IAQ) and the Branding Association of Malaysia (BAM), who served as a strategic partner. The ceremony witnessed the birth of the first batch of Chief Brand Officers in Asia to earn a Professional Diploma in Branding Strategy and Management (DBSM) and become IAQ Certified CBOs. Additionally, the Malaysia Branding Forum made history as the first brand forum in Asia to be jointly created by both brand business organizations and academic organizations.
主要贵宾包括：CBO创始人杨忠璇博士，Prof. Trevor 林肯大学专业学院顾问、马来西亚品牌BAM协会主席Datin Winnie Loo、马来西亚品牌BAM协会荣誉会长及马来西亚著名连锁英文补习中心创办人Datuk Eric Chong、Oriental Kopi华阳创办人Dato Calvin Chan、原马来西亚创业促进会PUMM会长拿督薛国诚等。
VIP guests included Founder of CBO Dr. Vincent Yong, Academic advisor of Lincoln University Prof. Trevor, Chairman of Branding Association Malaysia Datin Winnie Loo, Honorary President of BAM and Founder of a well-known English Language Tuition Center’s ERICAN , Founder of Oriental Kopi Dato Calvin Chan, Former President of Persatuan Usahawan Maju Malaysia (PUMM) Dato KS See and etc.
MALAYSIA BRANDING FORUM
The purpose of the forum’s establishment is to provide practical brand management strategies that can truly be applied in businesses to the society through sharing of experiences from top entrepreneurs in different fields. This aims to enhance the level of branding in Malaysia and enable more Malaysian brands to gain a foothold in the international market.
Chief Brand Officer
Professional Diploma in Branding
CBO首席品牌官—品牌学专业文凭，由国际品质促进会IAQ主办，由杨忠璇博士 Dr. Vincent 开发创建该课程，致力于教导企业经营者，从企业化升级至品牌化运营的方法，成为一个拥有目标消费者普遍认知与认可的品牌，持续积累品牌资产。
该课程一共分为8大板块，分为8天学习，每个月上2天（2天周末），在4个月内完成后，并将获得 Professional Diploma in Brand Strategy & Management 文凭以及被IAQ国际品质促进会认可为Certified CBO。
如有兴趣报名，欢迎关注 @cbo.insights 或联系 +60179501524
The Professional Diploma in Branding Strategy and Management (DBSM) offered by the Chief Brand Officer (CBO) is organized by the International Association for the Advancement of Quality (IAQ) and developed by Dr. Vincent Yong. The program is designed to teach business owners how to elevate their operations from a business level to a brand level, thereby becoming a recognized brand among target consumers and continuously accumulating brand assets.
The course is structured into 8 major modules, each lasting for 2 days and spread across 8 days of learning over a period of 4 months (weekends only). Upon completion, participants are awarded a Professional Diploma in Branding Strategy and Management, and are also recognized as certified CBO by the IAQ.
The 8 modules of the course cover important topics such as Brand Culture, Brand Strategy, Brand Positioning, Desire Conflict, Brand Differentiation, Content System, Brand Marketing, and Personal Brand.
To qualify for graduation, all students must undergo a final exam that is based on a 60% evaluation of their daily learning and performance, and 40% based on written exams. Upon graduation, participants are eligible to participate in a graduation ceremony and can continue to engage with the CBO alumni circle to share knowledge and create greater value.
If interested in registering for the program, please follow @cbo.insights or contact +60179501524 for more information.
Founder of CBO Dr. Vincent Yong: AI cannot replace branding, the cultural force of branding is the key to achieve business success
CBO创始人杨忠璇博士Dr. Vincent Yong 在毕业典礼上发表致词，他表达了对毕业生们的祝贺与鼓励，并强调了CBO品牌在现代世界商业成功中扮演着至关重要的角色，鼓励在场来宾与毕业生们，务必要继续深入研究和探讨品牌学。同时他也表示最近爆红的CHATGBT，让许多人不愿意报名CBO，忽略了教育的重要性。但对他而言，这依然无法取代CBO品牌课程，因为AI 没有文化原力，不明白感性元素。而只要读过CBO课程，使用左右脑思维来与AI沟通，再善用工具互相融合，才能将品牌思维发挥得淋漓尽致。
During the graduation ceremony, Dr. Vincent Yong, the founder of CBO, congratulated and encouraged the graduates while emphasizing the critical role that CBO branding plays in achieving success in modern business. He urged attendees to continue exploring and studying branding, despite the recent popularity of CHATGBT, which has caused some to overlook the importance of education and avoid enrolling in CBO. Dr. Vincent Yong emphasized that AI cannot replace the cultural force and emotional understanding necessary for successful branding. Only through taking the CBO course, utilizing both left and right brain thinking to communicate with AI, and effectively integrating tools, can one fully develop their branding thinking.
Lincoln University Academic Advisor Prof. Trevor: Looking forward CBO graduates elevate Malaysia brand level
Lincoln University Academic Advisor Prof. Trevor expressed his honor in witnessing the birth of the first batch of Malaysian Chief Brand Officers (CBOs). This also signifies that they will showcase their acquired branding skills in the challenging business world, assist major enterprises in enhancing their brand culture, and elevate the Malaysian brand level to new heights.
马来西亚品牌协会主席Datin Winnie Loo：通过打造人脉关系，建立长期品牌价值
President of Branding Association Malaysia Datin Winnie Loo: Building long-term brand value through networking
马来西亚品牌协会主席Datin Winnie Loo指出，非常高兴能够出席，并且见证马来西亚首席品牌官的毕业典礼，以及与在座的贵宾们在马来西亚品牌论坛上，与大家一同讨论马来西亚品牌的未来。她也表示，在迈入商业市场中，除了需具备知识，努力和奉献的精神之外，也要与优秀的人为伍，透过互动和交流，建立良好的人际关系，从而打造长期品牌的价值。
President of Branding Association Malaysia Datin Winnie Loo expressed her delight in attending and witnessing the graduation ceremony of the first batch of Malaysian CBOs, as well as discussing the future of Malaysian brands with the guests present at the Malaysian Brand Forum. She also emphasized that, in addition to possessing knowledge, hard work, and dedication, it is important to associate with outstanding individuals, establish good interpersonal relationships through interaction and communication, and thereby create long-term brand value when entering the business market.
IAQ国际品质促进会主席Dr. Jodness Tan：坚持履行CBO使命，帮助企业打造高利润高价值的品牌
President of IAQ Dr. Jodness Tan: Adhere to the mission of CBO and help enterprises build high-profit, high-value brands
IAQ国际品质促进会主席Dr. Jodness Tan表示，恭喜毕业的CBO们，并希望大家时刻保持着CBO敢为天下先的精神，坚持履行CBO的使命，让企业成为一个备受尊敬的高利润高价值品牌。他也非常感谢马来西亚品牌协会 Branding Association of Malaysia 能够成为该活动的战略伙伴，实现品牌商会组织与品牌学术组织，前所未有的一次合作。
同时，他希望透过此次设立的马来西亚品牌论坛 Malaysia Branding Forum，能够有效成为马来西亚品牌的一座灯塔，持续散播优良的品牌思维与实战经验，促使马来西亚诞生更多优秀的国际品牌。
President of IAQ Dr. Jodness Tan congratulates the graduating CBOs and encourages them to maintain the pioneering spirit of the CBO and uphold its mission of enabling enterprises to become respected, high-profit, and high-value brands. He expresses his gratitude to the Branding Association of Malaysia for their strategic partnership in this event, which marks an unprecedented collaboration between a brand association and an academic organization.
Furthermore, Dr. Jodness Tan hopes that the Malaysia Branding Forum, established during this event, will serve as a beacon for Malaysian brands. It should continuously disseminate excellent brand thinking and practical experience, promoting the emergence of more outstanding international brands in Malaysia.