The International Association for the Advancement of Quality (IAQ) Certification Ceremony 2024 was successfully held on January 26th (Friday) at Wisma Hua Zong. With the presence of numerous outstanding entrepreneurs, distinguished brands, and media friends, we collectively witnessed the birth of the first batch of outstanding certified brands in 2024.
International Association for the Advancement of Quality (IAQ) is one of the World’s leading international certification organizations. Through various types of certifications, helping businesses improve quality from various aspects, providing the government with an additional standard for scrutiny, and enabling consumers to reduce the cost of making wrong choices, making the right decisions when purchasing. IAQ certification is divided into multiple categories, including International Five Stars Certification, International Quality Certification, Consumers ‘Choice International Certification, and IAQ Laboratory Certification.
Executive Chairman of IAQ Prof Dr. Robin Tan
Executive Chairman of IAQ Prof Dr. Robin Tan stated in his address that this event is not only a celebration of a new milestone but also a gathering to collectively pursue excellence in quality and leadership. The International Association for the Advancement of Quality (IAQ) is a recognition for organizations and individuals who persistently strive for excellence and are dedicated to raising quality standards. Obtaining IAQ Certification represents past efforts and achievements, serving as a commitment to future responsibilities. IAQ Certification has become a symbol of corporate competitiveness globally, successfully assisting at least 20,000 brands or individuals in enhancing brand visibility. Today’s event witnessed the birth of a group of outstanding enterprises and brands. It is hoped that the newly certified businesses will stand out in the market, setting new benchmarks for excellence.
President of IAQ Dr. Jodness Tan
President of IAQ Dr. Jodness Tan, shared in detail at the IAQ certification ceremony how IAQ assists businesses. IAQ certification serves as a powerful tool in various aspects such as brand exposure, brand positioning, sales enhancement, cohesion strengthening, and management reinforcement. Additionally, it provides the attendees with an in-depth understanding of the differences in certification and how IAQ certification can offer advantages for businesses seeking international development.
Chairman of International 5 Star Certification – Cuisine Dato Dr. Willie
Chairman of International 5 Star Certification – Cuisine Dato Dr. Willie shared that while thousands of restaurants are born in Malaysia every year, many hardworking chefs struggle to gain recognition. The mission of the International 5 Star Certification – Cuisine is to discover restaurants with dedicated management, enhance their visibility, and thereby elevate the culinary standards in Malaysia.
During the IAQ certification ceremony, they also conducted the IAQ Standard Alliance Membership and IAQ Advocate Member appointment ceremony. This alliance is specifically designed to connect various types of global B2B enterprises and individuals, aiming to unite more professional brand companies and outstanding entrepreneurs. Together, they seek to uncover more outstanding brands, assist them in obtaining international certification, and promote a focus on quality and growth in businesses.
Furthermore, at this certification ceremony, several internationally renowned chefs were appointed as advisors for the International 5 Star Certification – Cuisine, which is part of the International 5 Star Certification. This move aims to deepen certification standards, enhance the cooking quality of the brands, and provide the industry with professional guidance and support.
IAQ国际品质促进会授证仪式2024，于1月26日（星期五），在吉隆坡华总大厦成功举办，在众多杰出企业家，优秀品牌和媒体朋友们的见证下，共同见证2024年第一批优秀认证品牌的诞生。
IAQ国际品质促进会是世界领先的国际权威品质认证机构，致力于促进全球各行业的品质质量提升的组织。透过一系列的认证，帮助企业从各方面提升质量，让政府拥有多一个检视的标准，让消费者能够降低选错的成本，在购买时做出正确的决定。IAQ认证共分为多个项目，其中包括了：国际五星认证、IAQ品质认证、消费者评选国际认证、国际专业认证和IAQ实验室认可认证。
IAQ国际品质促进会执行主席Prof Dr. Robin Tan
IAQ国际品质促进会执行主席Prof Dr. Robin Tan在致词中表示，此次活动不仅是为了庆祝新的里程碑，更是为了共同追求卓越品质和领导力而聚首。IAQ国际品质认证是对那些坚持不懈追求卓越、致力提高品质标准的组织和个人的认可。获得IAQ国际品质认证代表着过去的努力和成就，更是对未来责任的一种承诺。IAQ国际品质认证在全球范围内成为企业竞争力的象征，已成功帮助至少2万个品牌或个人提升品牌能见度。今天的活动见证了一批杰出企业和品牌的诞生，期待新授证的企业能在市场上脱颖而出，为卓越树立新的标杆。
IAQ 国际品质促进会主席 Dr. Jodness Tan
IAQ 国际品质促进会主席 Dr. Jodness Tan在此次IAQ授证仪式上，详细分享了IAQ如何帮助一家企业，IAQ认证不管是在品牌曝光、品牌定位、销售提升、凝聚力增强、管理加强等方面的强力工具。同时也让在座来宾深入了解认证的区别，以及IAQ认证在企业寻求在国际发展上的优势。
食之国际五星认证主席Dato Dr. Willie Chan
食之国际五星认证主席Dato Dr. Willie Chan分享道，马来西亚每年有数千家的餐馆诞生，但许多非常努力的厨师却乏人问津，而食之国际五星认证的任务就是发掘用心经营的餐馆，提升餐馆曝光度，从而提升马来西亚的美食标准。
当天在IAQ国际品质促进会授证仪式上，也同时进行IAQ Standard Alliance Membership 和IAQ Advocate Member委任仪式，该组织联盟是一个专门连接全球各类型B2B企业和个人的联盟，致力于结合更多专业的品牌公司和优秀企业家，共同发掘更多优秀的品牌，协助他们申请国际认证，推动企业对于质量的关注和成长。
另外，IAQ 五星认证品牌之食之国际五星品牌认证也在此授证仪式上委任多位国际著名厨师为顾问，旨在深化认证标准，提升品牌的烹饪质量，并为业界提供专业的指导和支持。
IAQ Standard Alliance Member :
1. Vinci Capital
IAQ Advocate Member :
1. Michelle Woon
International Product Quality Standard Certification
1. Happy Liva
2. Lavish Film
3. Smart SP
4. Tokyo Modellista
International Service Quality Standard Certification
1. Joy Paradise Holidays Sdn Bhd
2. Southern Project Management Sdn Bhd
3. Vinci Capital
International 5 Star Brand Certification
1. EMAX
2. PRM Supply
3. Quarz
4. SCT
5. Smart Lab Tech International Ltd
International 5 Star Healthcare Brand Certification
1. MYSM
2. Q. Drinks
3. Sceleris
International 5 Star Certification – Cuisine Advisor Appointment
1. Chef Benny Liu Kan Wan ( HK Spicy Crab )
2. Chef Chai Wee Khun ( Owner of Volcano Grill Café )
3. Mr. Jensom Ng ( Dragon City DimSim )
4. Chef Simon Chen Kien Wei
International 5 Star Certification – Cuisine
1. Eighteen Good Taste Kopitiam
2. Hong Kong Spicy Crab
3. Kafe Xin Asia
4. OIC Café
